Pfeifer Beschläge

Brand new website with
an online request system

PFEIFER BESCHLÄGE is a manufacturer of metal fittings and a wide variety of parts, based in the south of Germany. Despite being a local industry leader, their online presence was almost non existent.

PFEIFER BESCHLÄGE has a product catalog that features over 300 unique products, with over 2000 unique variations in total. Our task was to digitalize the entire catalog, and make an online request system, in which a user can select the products they are interested in, and make a request for a quote. 

01.

Website Redesign

01

Before

Clunky and
diffucult to read

After

Segmented
and modern

02.

Online Quote Request System

600+ unique products & variations,
all with unique SKUs.
600+ unique products & variations, all with unique SKUs.

02

The challenge was going from this, a PDF of each product and it’s unique variations and SKUs —

— to a fully functioning online quote request system, in which the user can select options like color, width, diameter, etc.

03.

Digital Marketing Strategy

03

  • Google AdWords PPC Advertising Campaign
  • Local Facebook Ads
  • SEO Strategy
  • Google AdWords PPC Advertising Campaign
  • Local Facebook Ads
  • SEO Strategy

Censored for confidentiality

Google AdWords

After months of testing, we concluded that the majority of the allocated budget should be spent on PPC advertising.

Local Facebook Ads

We created several Facebook Ads. After running them for the short period of one week, we were able to determine which was the most effective. We saw a 3-4% average CTR (click-through-rate) which is significantly higher than the industry average.

Before

After

SEO Strategy

We implemented a whole new SEO strategy. Previously the website was only getting a few organic clicks every month, and within a couple of weeks we were able to astronomically improve that (see graphs).

PFEIFER BESCHLÄGE now has a brand new website, with an online quote request system which includes their entire 2000+ unique products & variations, as well a new SEO strategy and a PPC advertising campaign. Below are some exact figures on the growth we were able to achieve.

Avg. Online Quote Requests
Increased by 874%
Avg. Monthly Website Visitors
Increased by 142%
Avg. Customer acquisition cost
Decreased by 57%
 
 

“We’re extremely happy with our new website and our new online quote request system. RienziMedia also set up a highly effective PPC advertising campaign, and combined with SEO we see consistent monthly growth in our online presence.“

— CEO of Pfeifer Beschläge GmbH & Co. KG

“We’re extremely happy with our new website and our new online quote request system. RienziMedia also set up a highly effective PPC advertising campaign, and combined with SEO we see consistent monthly growth in our online presence.“

— CEO of Pfeifer Beschläge GmbH & Co. KG

Local industry leader, now with a new website, and an online quote request system.

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Our Work